LMG
Listen to this content
0:00/1:34
Disclaimer
I cannot share the finished designs with you due to the NDA and nature of white-label solutions. The end product is only available to clients of specific banks because we provide these solutions as Software-as-a-Service (SaaS). If you want to see the final product, you need to be a client of one of these banks: ATB, UBRiR, Unicredit Russia, BCS, or Dom RF. Anyway, this is the story of how I, as a product designer, helped to reshape the landscape of digital banking by putting user needs at the heart of every decision.
Open banking ecosystem
We tried to create an open banking ecosystem that prioritized user convenience over everything else. In the beginning, we were a B2B2C company, providing banks with customizable white-label solutions. But then, instead of the traditional approach, we adopted a C2B2B model that puts the customer first. The main hypothesis at the beginning of the project was to empower users to manage their bonuses and privileges, link loyalty programs to bank cards, and calculate bonuses in their preferred currency.
This is one of the first pitches above 👆🏻 Also, this slide is a clear example of what it is like when something is made without a designer.
A holistic approach to design
The initial hurdles we faced were rooted in substantial technical debt inherited from previous iterations. The debt included not only the product design but also outdated choices that hindered its scalability as well. The startup needed to grow fast, and outdated tech couldn't hold us back.
My approach to tackling technical debt and revitalizing the user experience was comprehensive. The first step involved rectifying interface shortcomings and implementing an adaptive layout, which was absent in the previous version. Leveraging a cutting-edge methodology inspired by CSS Container Queries, we tackled design debt head-on. The application dashboard structure was recreated using a card-sorting method. Using the content brick method, I presented the new architecture in Miro.
The power of research
Reflection played a pivotal role in the journey. The qualitative research helped me question the decisions made before my time there and understand user needs and scenarios. I created key personas and came up with a plan to enhance the user experience. Essential tools like User Journey Maps illuminated the path toward impactful design solutions. I also created a draft of key metrics in Amplitude, along with an action plan to implement more quantitative testing and research in future releases.
Overcoming constraints
Navigating constraints was a constant battle. The lack of trust in UX research within the team presented a significant challenge. However, through perseverance and showcasing the value of research, I gradually fostered a culture of UX research and Customer Development. Simultaneously, I grappled with a colossal technical debt that limited the realization of our ideas.
Despite the constraints, our efforts were successful. The new application emerged as a more flexible and scalable solution, built on a robust design system and UI kit that ensured consistency. A growing embrace of UX research and CustDev also increased the product's competitiveness within the Russian banking ecosystem, empowering users and boosting revenue.
Outcome
Through the meticulous integration of user-centric design principles, our open banking ecosystem has reimagined the way users engage with their financial institutions. My journey as a product designer has not only transformed the customer experience but also instilled a culture of design and research within the organization. The impact extends beyond individual users, reaching the core of the business and positioning us as a formidable player in the Russian banking landscape.
The legacy of my work continues to shape the future of open banking. The journey has highlighted design's transformative potential, pushing boundaries and challenging established norms. With a renewed commitment to user-centricity, LMG stands ready to lead the way in redefining the banking experience for all Russian banking users.
LMG
Listen to this content
0:00/1:34
Disclaimer
I cannot share the finished designs with you due to the NDA and nature of white-label solutions. The end product is only available to clients of specific banks because we provide these solutions as Software-as-a-Service (SaaS). If you want to see the final product, you need to be a client of one of these banks: ATB, UBRiR, Unicredit Russia, BCS, or Dom RF. Anyway, this is the story of how I, as a product designer, helped to reshape the landscape of digital banking by putting user needs at the heart of every decision.
Open banking ecosystem
We tried to create an open banking ecosystem that prioritized user convenience over everything else. In the beginning, we were a B2B2C company, providing banks with customizable white-label solutions. But then, instead of the traditional approach, we adopted a C2B2B model that puts the customer first. The main hypothesis at the beginning of the project was to empower users to manage their bonuses and privileges, link loyalty programs to bank cards, and calculate bonuses in their preferred currency.
This is one of the first pitches above 👆🏻 Also, this slide is a clear example of what it is like when something is made without a designer.
A holistic approach to design
The initial hurdles we faced were rooted in substantial technical debt inherited from previous iterations. The debt included not only the product design but also outdated choices that hindered its scalability as well. The startup needed to grow fast, and outdated tech couldn't hold us back.
My approach to tackling technical debt and revitalizing the user experience was comprehensive. The first step involved rectifying interface shortcomings and implementing an adaptive layout, which was absent in the previous version. Leveraging a cutting-edge methodology inspired by CSS Container Queries, we tackled design debt head-on. The application dashboard structure was recreated using a card-sorting method. Using the content brick method, I presented the new architecture in Miro.
The power of research
Reflection played a pivotal role in the journey. The qualitative research helped me question the decisions made before my time there and understand user needs and scenarios. I created key personas and came up with a plan to enhance the user experience. Essential tools like User Journey Maps illuminated the path toward impactful design solutions. I also created a draft of key metrics in Amplitude, along with an action plan to implement more quantitative testing and research in future releases.
Overcoming constraints
Navigating constraints was a constant battle. The lack of trust in UX research within the team presented a significant challenge. However, through perseverance and showcasing the value of research, I gradually fostered a culture of UX research and Customer Development. Simultaneously, I grappled with a colossal technical debt that limited the realization of our ideas.
Despite the constraints, our efforts were successful. The new application emerged as a more flexible and scalable solution, built on a robust design system and UI kit that ensured consistency. A growing embrace of UX research and CustDev also increased the product's competitiveness within the Russian banking ecosystem, empowering users and boosting revenue.
Outcome
Through the meticulous integration of user-centric design principles, our open banking ecosystem has reimagined the way users engage with their financial institutions. My journey as a product designer has not only transformed the customer experience but also instilled a culture of design and research within the organization. The impact extends beyond individual users, reaching the core of the business and positioning us as a formidable player in the Russian banking landscape.
The legacy of my work continues to shape the future of open banking. The journey has highlighted design's transformative potential, pushing boundaries and challenging established norms. With a renewed commitment to user-centricity, LMG stands ready to lead the way in redefining the banking experience for all Russian banking users.
LMG
Listen to this content
0:00/1:34
Disclaimer
I cannot share the finished designs with you due to the NDA and nature of white-label solutions. The end product is only available to clients of specific banks because we provide these solutions as Software-as-a-Service (SaaS). If you want to see the final product, you need to be a client of one of these banks: ATB, UBRiR, Unicredit Russia, BCS, or Dom RF. Anyway, this is the story of how I, as a product designer, helped to reshape the landscape of digital banking by putting user needs at the heart of every decision.
Open banking ecosystem
We tried to create an open banking ecosystem that prioritized user convenience over everything else. In the beginning, we were a B2B2C company, providing banks with customizable white-label solutions. But then, instead of the traditional approach, we adopted a C2B2B model that puts the customer first. The main hypothesis at the beginning of the project was to empower users to manage their bonuses and privileges, link loyalty programs to bank cards, and calculate bonuses in their preferred currency.
This is one of the first pitches above 👆🏻 Also, this slide is a clear example of what it is like when something is made without a designer.
A holistic approach to design
The initial hurdles we faced were rooted in substantial technical debt inherited from previous iterations. The debt included not only the product design but also outdated choices that hindered its scalability as well. The startup needed to grow fast, and outdated tech couldn't hold us back.
My approach to tackling technical debt and revitalizing the user experience was comprehensive. The first step involved rectifying interface shortcomings and implementing an adaptive layout, which was absent in the previous version. Leveraging a cutting-edge methodology inspired by CSS Container Queries, we tackled design debt head-on. The application dashboard structure was recreated using a card-sorting method. Using the content brick method, I presented the new architecture in Miro.
The power of research
Reflection played a pivotal role in the journey. The qualitative research helped me question the decisions made before my time there and understand user needs and scenarios. I created key personas and came up with a plan to enhance the user experience. Essential tools like User Journey Maps illuminated the path toward impactful design solutions. I also created a draft of key metrics in Amplitude, along with an action plan to implement more quantitative testing and research in future releases.
Overcoming constraints
Navigating constraints was a constant battle. The lack of trust in UX research within the team presented a significant challenge. However, through perseverance and showcasing the value of research, I gradually fostered a culture of UX research and Customer Development. Simultaneously, I grappled with a colossal technical debt that limited the realization of our ideas.
Despite the constraints, our efforts were successful. The new application emerged as a more flexible and scalable solution, built on a robust design system and UI kit that ensured consistency. A growing embrace of UX research and CustDev also increased the product's competitiveness within the Russian banking ecosystem, empowering users and boosting revenue.
Outcome
Through the meticulous integration of user-centric design principles, our open banking ecosystem has reimagined the way users engage with their financial institutions. My journey as a product designer has not only transformed the customer experience but also instilled a culture of design and research within the organization. The impact extends beyond individual users, reaching the core of the business and positioning us as a formidable player in the Russian banking landscape.
The legacy of my work continues to shape the future of open banking. The journey has highlighted design's transformative potential, pushing boundaries and challenging established norms. With a renewed commitment to user-centricity, LMG stands ready to lead the way in redefining the banking experience for all Russian banking users.
GET IN TOUCH >>
Feel free to contact me
Let's discuss possible collaborations
GET IN TOUCH >>
Feel free to contact me
Let's discuss possible collaborations
GET IN TOUCH >>
Feel free to contact me
Let's discuss possible collaborations