In these highlights, I demonstrate my ability to drive innovation, mentor others, and create exceptional user experiences. I continue to shape the future of design in the Web3 era with a passion for pushing boundaries and a commitment to making a lasting impact.
Design leadership and mentorship
Currently leading the design team at Cere Network, a fully decentralized data infrastructure enabled by tools necessary to serve all data needs of content creators, game developers, brands, and dApps.
Before that, led a team of three designers in the creation and launch of a non-custodial Solana wallet, delivering seamless experiences across iOS, Android, and Web platforms.
Served as the art director for a special hockey event, responsible for creating captivating designs that brought the club's brand to life. Collaborated with freelance contributors and a design studio to maintain high-quality standards and adherence to branding guidelines.
Successfully mentored and guided 12 individuals, providing them with valuable insights and support.
Delivered impactful lectures to over 200 students, sharing knowledge and expertise to inspire the next generation of designers.
Speaking engagements and thought leadership
Authored a collection of six thought-provoking and informative articles on various topics within the Web3 and crypto space, contributing to industry discourse.
Invited as a distinguished speaker at the prestigious Layer2 Conference in Tbilisi, captivating the audience with expert insights on the intersection of design and blockchain technology.
Participated in podcasts and conferences, sharing experiences and ideas to inspire others and contribute to the broader conversation about the importance of user-friendly design in the crypto space
Development and design efficiency
Led the development of a comprehensive design system, establishing a cohesive visual language and consistent user experience across multiple projects and platforms.
Implemented over 80% of components and documentation in Storybook, ensuring scalability, efficiency, and maintaining design consistency.
Conceptualized and supervised the development of a design system that enhanced collaboration and streamlined processes, driving efficiency and quality in design deliverables.
Took on a dual role as a product manager responsible for the redesign and development of a blog website, overseeing all stages from analysis to completion. Established key metrics to measure results, leading to a significant increase of +150% in visits during the first month of the website's release.
User research and usability testing
Conducted over 100 user interviews and qualitative usability testing sessions, gathering valuable insights to inform design decisions and improve user experiences.
Presented research findings and recommendations to stakeholders, driving informed decision-making and improving overall product usability.
Utilized user-centered research methodologies to validate three groundbreaking user flows, exploring onboarding experiences, one-tap-earn functionality, and secure token transfers.
Developed UI prototypes and redesigned interfaces for the largest banks in Russia, enhancing user experiences and driving innovation in the financial sector.
Upgraded the information architecture of an app, improving findability by 50% through card sorting and content brick methods.
Conducted competitor analysis, and customer development, and defined a roadmap for improving the web portal based on the results, driving strategic changes to enhance the user experience.
Redesign and enhancements
Successfully redesigned various SaaS applications, including CRM and ERP systems, enhancing usability, efficiency, and overall user satisfaction.
Transformed CRM systems and e-commerce websites, resulting in a significant 75% increase in conversion rates and improved user experiences.
Led the redesign of over 50 screens of a white-label app, utilizing a meticulously crafted UI kit to create visually stunning and intuitive interfaces.
Spearheaded the design and development of a loyalty program app for the club, creating a seamless user experience and empowering fans to earn points and unlock exclusive rewards.