Key app
Listen to this content
0:00/1:34
P2P.org is a leading validator backed by 20,000 stakers, securing over $5 billion in assets in staking (as of 2021). A subdivision of P2P.org, Key App was the first Solana blockchain wallet developed with free transactions available on iOS and Android.
Unfortunately, I can't share the finished designs with you because of NDA restrictions. I encourage you to explore further by visiting the Key App website or app stores to experience the final product firsthand.
From defining the target audience to the updated roadmap
We only had employees and friends of the company as users before the launch. The feedback we got before launch wasn't representative of the audience we were trying to reach. We wanted to make an app for crypto newbies but gathered feedback from crypto experts. I noticed this pattern and started customer development, and as a result of it, we developed our two key personas:
As a result of customer development activities, the roadmap was revamped so Key App would align its trajectory with its audience's needs and desires. It was a pivotal moment that marked the birth of user-centric approaches.
Research that I conducted revealed that onboarding, buying crypto, and navigating transaction fees posed significant challenges. This revelation sparked an audacious vision: to create the easiest-to-use wallet for newcomers. The initial idea was to revolutionize the crypto industry by leveraging this unique selling point.
From IC to design lead
I started at Key App as the sole designer, handling a lot of legacy design debt like designing an Android app and dealing with a lack of metrics and design validation. In addition to that, the team didn't have anyone with a product mindset, so all the work fell on me. After a few months of working like this, I lobbied for hiring three more talented designers, and my metamorphosis from lone designer to design leader had begun.
As the project progressed, I realized that to succeed in my field, I needed to immerse myself in the web3 world and become a power user, mastering various platforms and tools. This deep understanding enabled me to make informed design decisions, anticipate user needs, and stay at the forefront of the ever-evolving crypto landscape. As time went on, I became more involved in finding insights within the Discovery team, identifying and prioritizing the most important user stories, and developing a roadmap for the future.
The design process
I fully established a user-centered design process for my team. Creating hypotheses and doing research was the first step. Based on this research, we prototyped and validated the first design solutions. I created wireframes and mockups of the crypto wallet interface and then tested them with users to gather feedback and make iterative improvements. I repeated this process several times until I had a prototype that met the needs and addressed the pain points of the target users. Finally, after validating the design through user testing, my team shipped the final product.
I used quantitative and qualitative metrics to measure my impact. Among the things we tracked were user engagement and retention rates, transaction volumes, user feedback, and satisfaction scores. Additionally, we ran A/B tests to see how changes in design would impact conversion rates and engagement. We used these metrics to improve the user experience and understand the effectiveness of the design solutions.
Overcoming constraints & embracing challenges
The path to success was not without obstacles. Privacy concerns within the crypto community made recruiting users for testing and validation a daunting task. I had to use all available alternative methods, including online surveys and remote testing to ensure a representative sample. In addition, I encountered users who were only interested in earning rewards and not in providing valuable feedback. These "reward hunters" often provided superficial feedback and were not representative of the target user base.
My legacy & self-reflection
I was cited throughout the Key App project for my accomplishments. I rebuilt the Android app from scratch, tackling the design debt that accumulated over time. I defined key metrics through meticulous data analysis, providing valuable insights. As a leader, I expanded the design team, spearheaded the rebranding, and secured autonomy to drive effective decisions.
After this captivating journey, I emerged as an industry leader in product design. My ability to identify and solve users' problems, foster collaboration, and drive innovation has made me a better product designer. Throughout my two years at Key App, I've been propelled by my expertise in research, user-centered design, leadership, and the relentless pursuit of excellence. It was a pleasure to leave an indelible mark on the crypto landscape through Key App and set a benchmark for future design projects.
Key app
Listen to this content
0:00/1:34
P2P.org is a leading validator backed by 20,000 stakers, securing over $5 billion in assets in staking (as of 2021). A subdivision of P2P.org, Key App was the first Solana blockchain wallet developed with free transactions available on iOS and Android.
Unfortunately, I can't share the finished designs with you because of NDA restrictions. I encourage you to explore further by visiting the Key App website or app stores to experience the final product firsthand.
From defining the target audience to the updated roadmap
We only had employees and friends of the company as users before the launch. The feedback we got before launch wasn't representative of the audience we were trying to reach. We wanted to make an app for crypto newbies but gathered feedback from crypto experts. I noticed this pattern and started customer development, and as a result of it, we developed our two key personas:
As a result of customer development activities, the roadmap was revamped so Key App would align its trajectory with its audience's needs and desires. It was a pivotal moment that marked the birth of user-centric approaches.
Research that I conducted revealed that onboarding, buying crypto, and navigating transaction fees posed significant challenges. This revelation sparked an audacious vision: to create the easiest-to-use wallet for newcomers. The initial idea was to revolutionize the crypto industry by leveraging this unique selling point.
From IC to design lead
I started at Key App as the sole designer, handling a lot of legacy design debt like designing an Android app and dealing with a lack of metrics and design validation. In addition to that, the team didn't have anyone with a product mindset, so all the work fell on me. After a few months of working like this, I lobbied for hiring three more talented designers, and my metamorphosis from lone designer to design leader had begun.
As the project progressed, I realized that to succeed in my field, I needed to immerse myself in the web3 world and become a power user, mastering various platforms and tools. This deep understanding enabled me to make informed design decisions, anticipate user needs, and stay at the forefront of the ever-evolving crypto landscape. As time went on, I became more involved in finding insights within the Discovery team, identifying and prioritizing the most important user stories, and developing a roadmap for the future.
The design process
I fully established a user-centered design process for my team. Creating hypotheses and doing research was the first step. Based on this research, we prototyped and validated the first design solutions. I created wireframes and mockups of the crypto wallet interface and then tested them with users to gather feedback and make iterative improvements. I repeated this process several times until I had a prototype that met the needs and addressed the pain points of the target users. Finally, after validating the design through user testing, my team shipped the final product.
I used quantitative and qualitative metrics to measure my impact. Among the things we tracked were user engagement and retention rates, transaction volumes, user feedback, and satisfaction scores. Additionally, we ran A/B tests to see how changes in design would impact conversion rates and engagement. We used these metrics to improve the user experience and understand the effectiveness of the design solutions.
Overcoming constraints & embracing challenges
The path to success was not without obstacles. Privacy concerns within the crypto community made recruiting users for testing and validation a daunting task. I had to use all available alternative methods, including online surveys and remote testing to ensure a representative sample. In addition, I encountered users who were only interested in earning rewards and not in providing valuable feedback. These "reward hunters" often provided superficial feedback and were not representative of the target user base.
My legacy & self-reflection
I was cited throughout the Key App project for my accomplishments. I rebuilt the Android app from scratch, tackling the design debt that accumulated over time. I defined key metrics through meticulous data analysis, providing valuable insights. As a leader, I expanded the design team, spearheaded the rebranding, and secured autonomy to drive effective decisions.
After this captivating journey, I emerged as an industry leader in product design. My ability to identify and solve users' problems, foster collaboration, and drive innovation has made me a better product designer. Throughout my two years at Key App, I've been propelled by my expertise in research, user-centered design, leadership, and the relentless pursuit of excellence. It was a pleasure to leave an indelible mark on the crypto landscape through Key App and set a benchmark for future design projects.
Key app
Listen to this content
0:00/1:34
P2P.org is a leading validator backed by 20,000 stakers, securing over $5 billion in assets in staking (as of 2021). A subdivision of P2P.org, Key App was the first Solana blockchain wallet developed with free transactions available on iOS and Android.
Unfortunately, I can't share the finished designs with you because of NDA restrictions. I encourage you to explore further by visiting the Key App website or app stores to experience the final product firsthand.
From defining the target audience to the updated roadmap
We only had employees and friends of the company as users before the launch. The feedback we got before launch wasn't representative of the audience we were trying to reach. We wanted to make an app for crypto newbies but gathered feedback from crypto experts. I noticed this pattern and started customer development, and as a result of it, we developed our two key personas:
As a result of customer development activities, the roadmap was revamped so Key App would align its trajectory with its audience's needs and desires. It was a pivotal moment that marked the birth of user-centric approaches.
Research that I conducted revealed that onboarding, buying crypto, and navigating transaction fees posed significant challenges. This revelation sparked an audacious vision: to create the easiest-to-use wallet for newcomers. The initial idea was to revolutionize the crypto industry by leveraging this unique selling point.
From IC to design lead
I started at Key App as the sole designer, handling a lot of legacy design debt like designing an Android app and dealing with a lack of metrics and design validation. In addition to that, the team didn't have anyone with a product mindset, so all the work fell on me. After a few months of working like this, I lobbied for hiring three more talented designers, and my metamorphosis from lone designer to design leader had begun.
As the project progressed, I realized that to succeed in my field, I needed to immerse myself in the web3 world and become a power user, mastering various platforms and tools. This deep understanding enabled me to make informed design decisions, anticipate user needs, and stay at the forefront of the ever-evolving crypto landscape. As time went on, I became more involved in finding insights within the Discovery team, identifying and prioritizing the most important user stories, and developing a roadmap for the future.
The design process
I fully established a user-centered design process for my team. Creating hypotheses and doing research was the first step. Based on this research, we prototyped and validated the first design solutions. I created wireframes and mockups of the crypto wallet interface and then tested them with users to gather feedback and make iterative improvements. I repeated this process several times until I had a prototype that met the needs and addressed the pain points of the target users. Finally, after validating the design through user testing, my team shipped the final product.
I used quantitative and qualitative metrics to measure my impact. Among the things we tracked were user engagement and retention rates, transaction volumes, user feedback, and satisfaction scores. Additionally, we ran A/B tests to see how changes in design would impact conversion rates and engagement. We used these metrics to improve the user experience and understand the effectiveness of the design solutions.
Overcoming constraints & embracing challenges
The path to success was not without obstacles. Privacy concerns within the crypto community made recruiting users for testing and validation a daunting task. I had to use all available alternative methods, including online surveys and remote testing to ensure a representative sample. In addition, I encountered users who were only interested in earning rewards and not in providing valuable feedback. These "reward hunters" often provided superficial feedback and were not representative of the target user base.
My legacy & self-reflection
I was cited throughout the Key App project for my accomplishments. I rebuilt the Android app from scratch, tackling the design debt that accumulated over time. I defined key metrics through meticulous data analysis, providing valuable insights. As a leader, I expanded the design team, spearheaded the rebranding, and secured autonomy to drive effective decisions.
After this captivating journey, I emerged as an industry leader in product design. My ability to identify and solve users' problems, foster collaboration, and drive innovation has made me a better product designer. Throughout my two years at Key App, I've been propelled by my expertise in research, user-centered design, leadership, and the relentless pursuit of excellence. It was a pleasure to leave an indelible mark on the crypto landscape through Key App and set a benchmark for future design projects.
GET IN TOUCH >>
Feel free to contact me
Let's discuss possible collaborations
GET IN TOUCH >>
Feel free to contact me
Let's discuss possible collaborations
GET IN TOUCH >>
Feel free to contact me
Let's discuss possible collaborations